Vaporesso: How They Gained a Foothold in the Vaping Industry 

Vaporesso is a company that has quickly gained market share in the vaping industry since its establishment in 2015 by Simon Lai. The company is a subsidiary of Smoore, which is the largest e-cigarette company in the world and is valued at 25 billion dollars. In this article, we will explore what makes Vaporesso different from other brands, why they have been successful, the technology behind their products, and some of their most popular devices.

What Makes Vaporesso Stand Out?

Vaporesso has built a reputation for creating reliable, high-quality devices with a sleek and stylish finish. The company sees itself as the “Apple of vaping” with a branding strategy that emphasizes subtlety and luxury. However, Vaporesso’s success is also due to their communication and listening skills. The company has implemented a Powershop program, which enables direct contact between their engineers and over 7000 vape shops worldwide. Additionally, the company spends over $450 million dollars on R&D annually and has 5 research laboratories, which allow them to stay on top of the increasingly complex technology of vaping.

Vaporesso’s Technological Innovations

Vaporesso is particularly proud of their Corex Coil technology, which utilizes a patented Morph-Mesh Structure that increases heat and contains cumulus cotton, enabling more e-liquid to be delivered to the coil. Vaporesso claims that this technology can increase vapor production by up to 30% even when used at lower wattages. The company also boasts of their Axon chip and leakproof technology, which are the brains behind their devices and ensure that their tanks do not leak.

Who is Vaporesso for?

Vaporesso caters to a wide range of users, from beginners to advanced vapers. The company has been successful in producing devices such as pods, pod mods, and mods that have been well-received by the market. However, Vaporesso has not yet made an impact in the UK disposable devices market.

Vaporesso’s Popular Devices

The most popular Vaporesso device to date is the Vaporesso Xros Mini, which has made a serious impact on the sales of the popular (but ageing) Aspire PockeX. The Xros Mini’s success is due to its compact design, impressive battery life, and the ability to produce dense vapor with intense flavor.

Conclusion

Vaporesso’s success in the vaping industry is due to a combination of factors. They have created reliable, high-quality devices with a sleek and stylish finish, while also being excellent at communicating and listening to their customers. Their technological innovations have enabled them to produce devices that produce more vapor, have better flavor, and do not leak. Vaporesso’s range of devices caters to a wide range of users, and their most popular device to date is the Xros Mini.